Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy
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A quick glance at our recent research on concentration in global trade ⤵️ 📌 No region is close to being self-sufficient. Every region relies on trade with others for more than 25 percent of at least one important type of good. 📌 About 40 percent of global trade is “concentrated.” Importing economies rely on three or fewer nations for this share of global trade. 📌 Three-quarters of this concentration comes from economy-specific choices. In these cases (30 percent of global trade), individual c
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A quick glance at our recent research on concentration in global trade ⤵️ 📌 No region is close to being self-sufficient. Every region relies on trade with others for more than 25 percent of at least one important type of good. 📌 About 40 percent of global trade is “concentrated.” Importing economies rely on three or fewer nations for this share of global trade. 📌 Three-quarters of this concentration comes from economy-specific choices. In these cases (30 percent of global trade), individual c
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