REDMOND, Wash.--A year after first announcing plans for a homegrown ad engine, Microsoft is now using the tool for all its U.S.-based search queries. Microsoft is banking on AdCenter as the lynchpin ...

The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Few Microsoft watchers would count adCenter as important ...

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I got an email an hour or so ago from MSN adCenter representative, Carolyn informing some of us that on Monday February 27th, MSN adCenter will be "increasing traffic by approximately 70% from our ...

Microsoft is working to implement adCenter features aimed at increasing revenue per search (RPS) in paid-search campaigns that David Pann, the company's GM for adCenter and Search Networks, calls "a ...

A number of Microsoft adCenter customers are reporting problems logging into the system that have been going on for several hours. Around 6 p.m. ET on August 29, the Microsoft adCenter Twitter account ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Microsoft appears to be letting anyone now sign up for ...

Ealier this month, Microsoft started letting some beta testers try out its in-text advertising solution, Gaze. Now the company has released the Microsoft adCenter Desktop beta, an offline tool that ...

Update: The adCenter blog posted that they made an update to the algorithm that ranks the ads. They now take into account relevancy and quality factors such as "content of the ad and landing page, ...

Yahoo and Microsoft continue the integration work required to execute on their 10-year search and advertising deal, telling North American Yahoo advertisers on Tuesday that they can begin ...