YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

As of May 2026, YouTube Shorts have evolved into a battleground for the most authentic, high-energy, and visually striking content. The platform's algorithm is now heavily favoring unscripted creator ...

YouTube Shorts’ explosive growth to over 200 billion daily views has shifted the viral playbook toward retention, rewatch loops, and platform-specific content strategies. Creators now prioritize ...

YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover ...

After 10 years, YouTube is going to sunset its popular Trending page — saying that there are better ways for users to find viral videos and “micro-trends” on the platform. First launched in 2015, the ...

I’ll be honest — I have zero self-control when it comes to YouTube Shorts. It doesn’t matter if I’m working or casually watching TV; the moment one short grabs my attention, I’m pulled straight into ...