Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Starting a tech firm can be akin to standing on the edge of a cliff with a jetpack on your back. You know there is a method to fly—but you also know that if you mess things up, you could fall hard.

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

In fact, we still have 2 of the first 3 clients we had in 2007.” Leading marketing communications consultant for technology companies, Smart PR Communications (SPRC), specializes in developing metrics ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...