Google's John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

Apple is taking aim at a tool the ad industry uses to monitor internet users by cracking down on “tracking parameters” from web links. Users encounter tracking parameters on URLs from an ad campaign ...