Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

In “Google AdWords Bidding Strategies: The Complete Guide” we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding ...

Promoting a product or brand online means making the most of Google AdWords. So if you’re not set up with AdWords, or just want to know how to make better use of Google’s online advertising system, ...

Starting out with an AdWords account can be overwhelming. There are so many different features to pay attention to and a ton of functions to figure out. Fortunately, once you get the hang of it, it ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Google AdWords bidding isn’t as simple as it used to be. There’s manual cost-per-click (CPC), automatic CPC, CPA bidding and flexible bid strategies (five specific types, in fact). Each offers certain ...