Celebrity culture shapes how many audiences pay attention to the media. Film premieres, music releases, and viral moments can ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of ...

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers? purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile ...

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

2020 was the year of staying connected. Virtual was the new norm, and physical human interaction had shifted to solely online interaction, with Zoom growing to 300 million participants in April 2020.

No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

In security procurement, partial confidence limits influence. Security leaders require validation that solutions ...

TNT is expanding its business with "The Closer" executive producers Greer Shephard and Michael Robin. By Nellie Andreeva, The Associated Press TNT is expanding its business with “The Closer” executive ...

The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...

The Ipsos research unveils that the typical flyer profile tends to be younger (index 111 for aged 25-44) and more affluent (index 123 for high income) compared to the general population. Airports hold ...